Farida's Journey & Bio

Enabling clients to find their inner truth:

With expertise gained from her own journey.

Beginning her career as an executive search specialist for the financial industry, Farida Khan found herself quickly moving up in the fast-paced world of high finance. Over the next decade, Farida’s meteoric rise took her from a summer internship at Kidder, Peabody to a Senior Vice President position at JP Morgan in Institutional Fixed Income Sales.

Tiring of the stress of Wall Street, and struggling with infertility, Farida stepped back to start and raise a family. When it was time to reinvent her life again a decade later, Farida’s personal and professional transition led to a new passion in her life — helping others to navigate their own transitions.

A certified coach and speaker, Farida is poised to ably serve her clients in multiple capacities: from intensive one-on-one coaching to group speaking engagements and workshops.

Professional Designations:

International Coach Federation

  • Associate Certified Coach (ACC)

Coaches Training Institute

  • Co-Active Professional Coaching Certification (CPCC)


NYU Stern School of Business

  • MBA in Finance

Smith College

  • BA in American Studies
  • Study Abroad program at McGill University